215 Catering Co.

215 Catering was a catering company concept based out of Philadelphia. As a nod to the hometown pride, we wanted to emphasize our roots through the use of the area code: 215. In the visual identity, it was important not to use cliché Philadelphia references i.g. The Liberty Bell, to represent the city in a modern way. We created an icon from silverware as an abstracted pattern, and ready to use across branding collateral and other promotional materials.