Alife

Alife, a New York-base streetwear company, made its west coast debut in the multipurpose exhibition space on Fairfax Avenue in Los Angeles. We transformed the exhibit space into the pop-up shop installation, drawing inspiration from the bodegas, museums and galleries of NYC. The merchandise took on an aura typically associated with art, artifact, or commodity. The final product was in collaboration with Alife and ODG, producing the design and executing the construction.

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