Baby Eggi

Baby Eggi came to us with an existing name and brand identity. As the brand grew from infant/toddler clothing to older kids, it became clear that making a distinction between the age groups would add depth and create an important distinction in product offering. Through this we decided to continue Baby Eggi for infants, and Eggi for older kids, reflected in the egg + yolk and yolk-only icon. We took on the task of rebranding and applying that brand across all manner of materials, from lookbooks and business cards to a responsive website.