For this client Letter Four provided everything from naming, business collateral, architectural design, and construction administration. Located in the heart of Downtown Los Angeles at FIG at 7th, BESPOKE Cycling Studio was designed to be the premier indoor cycling experience, for the most discerning cycling enthusiasts.

The frameless storefront system, bold color gradient, and lighting attract attention from passersby in what is otherwise a bland subterranean corridor. The sawtooth wall encloses the cycling studio while at the same time providing required sound-proofing via thick, sound-isolated walls. Using color-changing cove lighting, a continuous curved mirror, and a state of the art sound system, the studio atmosphere creates a high-energy experience for BESPOKE’s customers. After an intense workout customers can freshen up in the tranquil restrooms and shower spaces before stepping out to shop or eat here at FIG at 7th.



  • Letter Four Bespoke Identity Business Marketing Material
  • Letter Four Bespoke Identity Logo
  • Letter Four Bespoke Identity Logo
  • Letter Four Bespoke Identity Business Cards