Dee Ri

The DeeRi, as a company, approached LETTER FOUR to elevate their visual identity from a dated “rocker” feel to a modern institute, where 18-30 year old’s would view them as a viable professional organization. The brand speaks to the literal shape of the instrument as well as the sound waves, creating a playful, yet elevated logo design. The new identity has allowed the DeeRi to foster new relationships with schools and private students more effectively.

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