RetailWorx partnered with LETTER FOUR to reimagine the in-store experience for their Bridges General convenience stores across the U.S. The goal was to create a dynamic, engaging environment tailored to busy professionals on the go—offering healthier refreshment options, flexible seating arrangements, and a welcoming space for quick breaks or impromptu meetings.

During the Conceptual Phase, we developed versatile display fixtures designed to accommodate various merchandise layouts while maintaining a cohesive brand identity. Each store was envisioned as a unique experience, unified by a consistent design language and materials palette. We achieved this through bold signage, perforated metal screens for flexible display, vibrant wall graphics, and a colorful palette for modular movable tables. Varying shelving shapes and scales further enhanced visual interest. All of which ensured each location felt fresh and uniquely connected to the City in which the store is located.